Ranchi: Reena Devi a resident of the Godda district in during Chief Minister Hemant Soren’s two-day visit to the Santhal Pargana region gifted him a handmade Resham Rakhi. Feeling emotional during the moment, she thanked
the Chief Minister for empowering her and many others lives by launching the Palash brand in the state as they can earn their livelihood through this. The Chief Minister was moved at the same time impressed by Reena’s spirits. He realized that his vision of giving wings to the rural women of the state and empowering them financially was now taking shape.
The rural women of the state are marching on the path of self-reliance through the brand Palash. During the Rakhi festival, rural women are involved in making Resham Rakhis, which are being promoted through the Palash brand. Rural women are making Rakhi on the occasion of the holy festival of Rakshabandhan. Sakhi Mandal Didis across the state are involved in the production of Resham and other Rakhi products, which are being sold under the brand Palash. Palash Rakhi is available for sale at Palash Mart at attractive and affordable prices. Sakhi Mandal Didis across the state are getting an additional income through this initiative.
These Resham Rakhis are made with handmade Tasar threads of Jharkhand is attractive and economical, which is in great demand in the market. For the first time, Palash Reshmi Rakhi is being manufactured in the state. This new initiative is empowering women by helping them generate income. Apart from Rakhis, a Palash Raksha Bandhan kit has also been prepared by members of SHGs. The kit also includes Roli, Achhat, Sandal Matches, Cashew, Raisins, Pistachio Badam etc.
The products made by the Sakhi mandals of the state are becoming a brand in itself through Palash and helping in generating income. Rural women have been trained in manufacturing Rakhi under the brand Palash, which is in
demand. “As per the vision of the Chief Minister, we hope that through Palash, the effort to establish a national-level identity for the products made by the women of the state will be successful,” said Nancy Sahai, CEO, JSLPS.