Ranchi: In order to connect the products of rural women with better marketing and branding through Palash brand Jharkhand State Livelihood Promotion Society under Rural Development Department has signed an MoU with International Organization Women on Wings. The workshop organized to formulate a special strategy on better branding and marketing of Palash products was presided over by Manish Ranjan, Secretary, Rural Development.
On this occasion, he said that the Palash brand is playing an important role in the direction of poverty alleviation. He said that Palash is an effort to provide a better market for rural products and make rural women self-reliant by connecting them with enterprise.
Terming this initiative as a positive effort, Dr. Manish Ranjan said that more attention should be paid to the quality of Palash products in the coming days. Addressing the workshop Suraj Kumar, CEO, Jharkhand State Livelihood Promotion Society said that the MoU with Women on Wings will give a new identity to the Palash brand. This initiative will bring together international experts and experienced team to make the Palash brand even better. He said that this MoU would prove to be a milestone in increasing the income of the sisters of Sakhi Mandal through their products.
In order to establish the Palash brand at the national level, technical cooperation of Women on Wings is expected, which will give new heights to the Palash brand market in the coming years. Shilpa Mittal Singh and Ronald Van Het Hoff, Joint Managing Director – Women on Wings India, said that is very important for the Women on Wings team to be associated with the latest endeavor like Palash, which is currently on the lines of the Palash brand in any other state.
Under the leadership of the Rural Development Department, Jharkhand, bringing rural products into the market by combining them into one brand and moving ahead with more than 60 products and 226 Palash Marts in a short span of time is commendable. They said that effort of the entire team will be that with more and more cooperation the Palash brand can be enhanced with better strategy and process.
With the partnership, more and more opportunities of livelihood will be available to rural women and their income will also increase. To give a new direction by preparing a special strategy for Palash branding and marketing, was discussed in detail in a two-day workshop organized with Women on Wings.
The main objective of the non-financial partnership with Women on Wings, a Netherlands-based organization, is to technologically support the Palash brand to connect rural women with livelihood opportunities. Strategy for making the Palash brand a better market identity and making its products accessible to the general public Women of Wings organization will cooperate in the process, management, branding, marketing, etc