Offtrack

A time to stand together

New Delhi, Oct 16 (IANSlife) A modern, progressive secular country that “wears” its traditions proudly, that is what the Tanishq advert said to me. Eight years ago Tanishq made a sensitive and timely advertisement that was the toast of the … read more

Jack Daniel’s relaunches its brand

New Delhi (IANSlife) Premium whiskey brand Jack Daniels is being re-launched globally with a new brand communication platform; Make it Count as part of the rebranding exercise. The 154-year old company, which is found in more than 170 countries, intends … read more