Azamgarh (Uttar Pradesh) – The traditional black pottery of Nizamabad in Azamgarh district is witnessing a strong revival under various self-employment programmes launched by the Central and Uttar Pradesh governments. Through the One District One Product (ODOP) initiative, the unique craft has gained significant recognition at both national and international levels.
Once close to fading away, black pottery has seen a remarkable comeback in recent years. The craft received the Geographical Indication (GI) tag in 2015, helping preserve its cultural heritage. However, artisans say substantial growth began after the product was included under the ODOP scheme.
Sanjay Prajapati, Director of Black Pottery Nizamabad, an organisation engaged in producing clay idols, household items, and decorative products, said government support has played a major role in reviving the centuries-old craft.
“Young people had started abandoning this art, and it was gradually disappearing. After its recognition under ODOP, access to bank loans became easier. Today, black pottery is gaining popularity across India and overseas. This progress has been possible due to the efforts of the Chief Minister,” he said.
Local entrepreneur and artisan Sohit Kumar Prajapati shared similar views, stating that artisans are now receiving loans at low interest rates along with a 25 per cent subsidy under the scheme. They are also being provided training and toolkits, which have helped improve production and product quality.
“Earlier, many youths used to migrate in search of employment. Now they are returning to this profession and achieving rapid growth. Our exports are steadily increasing,” he said.
He also expressed appreciation to Prime Minister Narendra Modi for promoting local products globally. “When the Prime Minister gifted black pottery items to the Prime Minister of Japan, it was a moment of pride for us. It felt like our craft had reached new heights. Our handmade products are now receiving global recognition,” he added.
Artisans believe that the initiative has transformed a traditional rural craft into an internationally recognised product. Describing it as a symbol of “New India and New Uttar Pradesh,” they said government support has enabled small traditional industries to expand their reach from local markets to global platforms.