Ranchi: A meeting of Public Relations Officers of CCL was held under the chairmanship of Director Personnel Harsh Nath Mishra in Prakash Auditorium of CCL Headquarters, Ranchi.
Nodal officers of public relations of the headquarters along with the regions participated in this meeting.
Director, Personnel Harsh Nath Mishra said that in the current perspective, it is important to convey the company’s achievements and public welfare works to the stakeholders.
The role of public relations becomes very important.
Every employee of the company is like a brand ambassador of the company, who creates a positive image of the company through his work performance and devotion to duty.
Head of Department, Public Relations Alok Kumar discussed in detail about the public relations activities being carried out by the company and interacted with all the regional officers for the road map of future branding activities.
For the first time, regional public relations officers have been nominated for better branding of the company by coordinating all the areas.
In the meeting, publicity strategies were discussed to ensure wide public participation in the upcoming Coal India Marathon 2024.
All the nodal officers gave many constructive suggestions in the above context.
Head of Department, Public Relations Alok Kumar and his team had active support in successfully organizing the meeting.