New Delhi (IANSlife) Known for its medicinal properties, oil derived from the seeds of Argan tree, a native of Morocco, is often referred to as ‘liquid gold’. Malika Sadani, Founder and Chief Executive Officer of The Moms Co explain the benefits of the oil, traditionally used as a home remedy for dry hair and skin.

Argan oil has fatty acids and powerful antioxidants such as vitamin E that moisturize and condition hair, reduce their frizziness and giving them a natural shine. The oil also has anti-inflammatory and anti-oxidant properties making it good for scalp health.

The linoleic acid and oleic acid found in the oil helps in repairing damaged hair and gives them a protective layer, which reduces breakage caused by due to styling and coloring.

The Moms Co. creates personal care products with Moroccan Argan Oil, keratin or natural protein. All these products are free of parabens, mineral oil, sulfates, and SLS/SLEs.

The brand has launched KA+ Hair System that includes a shampoo and conditioner for dry damaged hair, hair moisturization to gives it a natural shine.

The Natural Nourishing Hair Oil combines argan oil with seven other natural oils to stimulate hair roots, nourish and strengthen hair. The oil also makes hair look clean and healthy by reducing dandruff.

The Natural Protein Hair Serum is silicone-free and protects hair from damage. It repairs strand structure, smoothens cuticles and reduces frizz to give your mane a smooth and radiant look.